Professional Marketing Consulting

Interested in learning more about how librarians evaluate your publications? Want a better understanding of how best to approach the librarians who are most likely to purchase your books and journals? Past groups have addressed such topics as:

  •     How do librarians perceive the quality of our journals? Our pricing? Our customer service?
  •     Will this pricing model work?
  •     Is this packaging option appealing enough to sell?
  •     Would libraries buy our online journal archive if we offered it? For how much?    
  •     What subject areas in this discipline have not been addressed?
  •     Should we continue to send libraries our print catalog?

PCG can arrange a Library Advisory Board or Focus Group meeting to meet your desired outcomes. PCG works with you to establish the objectives for the meeting, recruit the participants, set the agenda, moderate the meeting, analyze and report on the findings and provide recommendations. An experienced librarian serves as moderator, posing the questions to participants in their terms, and translating the responses into suggested next steps for the publisher.