"We found the market study very valuable. The results of PCG's careful design and in-depth analysis provided us with concrete information about our publications' institutional subscription base, which validated some of our previous assumptions. The comparison with like content framed the data points in a salient way.”
Martin Frank, PhD
Executive Director
American Physiological Society
Martin Frank, PhD
Executive Director
American Physiological Society
Identifies core and non-core markets and determines if you are underperforming in specific market segments through our time-tested approach. It results in recommendations and strategies to address the specific growth opportunities identified.
We employ our proprietary approach to study your subscriber data and compare this information with the results from an analysis of subscribers to titles you consider competitive. The ensuing analysis explores the breadth and depth of your coverage within Core and Non-Core Markets.