Market Intelligence

PCG has a long history of providing analysis and guidance to formulate and drive successful business strategies. Utilize PCG's experienced team of market research professionals to uncover what sets you apart from the competition and how you can improve your offerings to meet an unsatisfied need in the market.

"The Market Segmentation Study report revealed key areas of strength and others of potential growth for our titles. By focusing on the underserved customer categories, we hope to be able to address their specific needs and increase the adoption of our journals."
Margaret Reich
Director of Publications and Executive Editor
American Physiological Society

Custom designed to uncover the valuable market information to address the unique issues and concerns of your organization, our market research services are as varied and complex as our clients' needs are. The Market Intelligence Services will uncover valuable market information not available from other sources regarding your editorial, marketing, pricing and content delivery questions, such as:

  • Is the editorial focus of this title relevant in the evolving research environment?
  • What is the perception of our product in the library market?
  • Should we institute special group pricing or new pricing options?
  • Does the delivery of our product match the needs of its primary users? How can it be improved?

Our broad range of market intelligence services include:

To learn more about any of these services, please download our service information sheet or contact us.