The Institution of Civil Engineers selects PCG to provide North American sales representation
Oxford, UK, March 11, 2008Publishers Communication Group (PCG), the leading provider of research, sales and marketing services to scholarly and professional publishers, is pleased to announce that it has been selected by the Institution of Civil Engineers (ICE), and its subsidiary Thomas Telford Publishing, to manage its relationships and increase penetration in the North American library market. PCG will recruit and manage a sales representative to develop opportunities for ICE’s collection of leading civil engineering and construction journals.
Despite increasing competition, PCG has undergone rapid growth in recent years, with more than twenty publishers choosing its sales representation and market research services in 2007. “Publishers choose to work with us because they know they can trust us to understand their strategic objectives and to translate these into concrete results,” comments Director of Content Sales Claire Ginn Winthrop. “Our proven services and dynamic team will ensure that ICE’s investment in targeting new markets is optimised, and that their prestigious publications gain visibility in this major market.”
“We were impressed by PCG’s ready ability to comprehend and articulate our position, and the acumen with which they tailored a solution to our specific needs,” notes Thomas Telford’s Journal Sales Manager Neil Byrne. “A North American presence is critical for us, and we are confident that this can be successfully achieved through this partnership.”
PCG is now actively recruiting an experienced sales professional in North America to deliver high-quality service and develop business opportunities on behalf of the Institution of Civil Engineers.About PCG
Publishers Communication Group, Inc. is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, UK- and US-based customer services operations, sales representation, and strategic consulting.
About Thomas Telford
Thomas Telford is the knowledge business of the Institution of Civil Engineers, and creates specialist products and services for the civil engineering and construction markets. These include journals, books, recruitment and training, as well as best practice, news and networking opportunities around the NEC and Eurocodes. It has been publishing engineering journals since 1836, and its internationally-read publications are available in print and online packages. For additional information, visit www.thomastelford.com.