Allen Press and PCG form European marketing partnership
Oxford, UK, April 7, 2008Publishers Communication Group (PCG), the leading provider of research, sales and marketing services to scholarly and professional publishers, is pleased to announce that it has partnered with Allen Press Publishing Services to provide a comprehensive European marketing program for Allen Press’ environmental, ecological and medical publications. Allen Press will benefit from PCG’s unparalleled network of library prospects, its proven business development record, and its diverse service proposition ranging from market intelligence and research to direct marketing and telesales.
Services to be provided under the partnership include strategic marketing planning; gap and program analysis; multi-channel launch, upsell and renewal campaigns; development of multilingual marketing materials; and in-person sales to key prospects. The program will target key European regions including the UK, Germany, France, Italy and Spain.
"We selected PCG for their proven experience in handling publishers with complex content propositions,” explains Mike Joseph, Director of Publishing Services at Allen Press. “They have a uniquely broad range of marketing services, and an established and successful European operation, both of which we will be able to leverage in order to grow our business in this key region. We also felt that they were a strong match for our values – ‘big enough to do the job, but small enough to care’."
“Allen Press is well-respected for the success it has experienced among international scholarly societies, and we are proud to be selected to expand that effort collaboratively in the European market,” adds Arend Küster, Director, PCG Europe. “We welcome the opportunity to draw on the full scope of PCG’s capabilities in creating an integrated marketing program to efficiently and innovatively build Allen Press’ business.”
About PCG
Publishers Communication Group, Inc. is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, UK- and US-based customer services operations, sales representation, and strategic consulting.
About Allen Press
Allen Press, Inc., plays a vital role in the dissemination of knowledge and information by partnering with organizations in the scientific, technical, and medical community to promote their interests and to achieve their goals. Headquartered in Lawrence, KS, Allen Press provides a comprehensive portfolio of integrated services in the broad areas of content management, online and print delivery, association management, and publishing services. Founded more than 70 years ago, Allen Press is a trusted partner of scholarly societies, professional associations, and corporations nationwide. For more information, go to www.allenpress.com.