PCG establishes office in Latin America
Cambridge, MA, May 20, 2009Publishers Communication Group (PCG) has strengthened its services in Latin America, with the appointment of Adiene Teixeira to manage and develop the company’s sales and customer support program in the region. PCG has been active for 10 years in countries across Latin America, including Mexico, Chile, Venezuela, Argentina and Peru. Adiene, based in Rio de Janeiro, Brazil, will be responsible for growing business in these and other Latin American markets, on behalf of PCG’s prestigious client list, including BioOne, Nature Publishing Group, American Society for Microbiology, and The World Bank.
“At times like this, a prudent business investment is essential,” comments Douglas Wright, Executive Vice President, PCG, “and our research shows that, for scholarly publishers, Latin America remains a good prospect for growth. Our role is to minimise their investment and maximise the return on it, by enabling our publisher partners to benefit from the experience and expertise of local representation.”
“We chose PCG to look after our interests in Brazil following many years of working closely with them on a variety of sales and marketing initiatives,” adds Jim Hurtt, Sales Manager for the Americas at Nature Publishing Group. “Markets in Latin America have very distinct characteristics and we wanted guaranteed experience of more than just one corner of this diverse region. We also selected PCG for their uniquely personal service; they take extra care to be proactive in meeting our needs and they provide comprehensive, yet tailored, feedback that is invaluable to this important market for NPG.”
Adiene Teixeira joins PCG from EBSCO Brasil, where she served as regional sales manager with responsibility for the corporate, hospital, government, academic and society sectors. She will now represent PCG publisher partners, including BioOne, BBC Monitoring and the American Society of Microbiology, across Latin America. Adiene’s role will encompass business development, customer service (including the regular hands-on training that is mandated by consortia such as CAPES), and additional support services such as translation. Her experience and connections not only help PCG’s publisher partners to reach these powerful purchasing groups, but will further help PCG and its parent company Publishing Technology to build their presence in the region.
Contacts: Adiene Teixeira Douglas Wright
Gerente de Vendas, América Latina Vice President
adiene@pcgplus.com dwright@pcgplus.com
+55 21 32760595 +1 617 395 4070
About PCG
www.pcgplus.com
Publishers Communication Group, Inc., a division of Publishing Technology plc, is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, UK- and US-based customer services operations, sales representation, and strategic consulting.
About Publishing Technology plc
www.publishingtechnology.com
The Publishing Technology group enables publishers to focus on their core competences by providing a single, trusted partner for both technology requirements and business development services. It is the largest provider of software and services for the publishing industry, servicing eight out of ten of the world's largest publishers. The group’s proposition uniquely spans front and back office systems – complemented by a range of business development services – to provide the industry's only end-to-end suite of software specifically designed to support the publishing process. Capabilities cover editorial & production, product information, billing & fulfillment, content conversion & hosting, website development, marketing programs, information commerce, customer relationship management, rights & royalties and business intelligence. All application modules can be configured independently to meet specific publishers' needs and to allow flexible integration with existing systems. Associated sales and marketing services include consultancy and research, sales representation and telemarketing. The company is listed on the AIM market of the London Stock Exchange and has offices in Europe and North America.