PCG Launches Market Segmentation StudySM
Cambridge, MA, USA September 30, 2005Publishers Communication Group is pleased to announce the formal launch of its new offering: the Market Segmentation StudySM. This groundbreaking service analyzes a publisher's Core and Non-Core Markets and determines if they are underperforming in any specific market segments compared with competitors.
Douglas Wright, General Manager of PCG, commented, “PCG has succeeded in customizing a solution in response to the American Physiological Society’s needs, and we are pleased to now extend this service to all of our clients.
“The Market Segmentation StudySM is another example of how PCG continues to move beyond standard responsive services – becoming a consultative partner with our clients. Helping publishers to understand and respond to their position in the library and institutional marketplace remains one of our core competencies."
After reviewing the results, Martin Frank, PhD, Executive Director of the American Physiological Society, noted, "We found the market study very valuable. The results of PCG's careful design and in-depth analysis provided us with concrete information about our publications' institutional subscription base, which validated some of our previous assumptions. The comparison with like content framed the data points in a salient way."
Margaret Reich, Director of Publications and Executive Editor of the American Physiological Society, added, "The market segmentation study report revealed key areas of strength and others of potential growth for our titles. By focusing on the underserved customer categories, we hope to be able to address their specific needs and increase the adoption of our journals."
If you would like to discuss how the Market Segmentation StudySM could be implemented to benefit your organization, please contact Doug Wright at dwright@pcgplus.com or by phone at 617-497-6514.
About PCG’s Market Segmentation StudySM
PCG employs its proprietary approach to study your subscriber data and compares this information with the results from an analysis of subscribers to titles you consider competitive. The ensuing analysis explores the breadth and depth of your coverage within Core and Non-Core Markets. It results in recommendations and strategies to address the specific growth opportunities identified.
About PCG
Publishers Communication Group, Inc. is a full-service marketing and sales consulting firm with locations in Cambridge, Massachusetts, and Oxford, England. PCG was established in 1989 as a resource for scholarly publishers to more effectively work with the global library market. PCG offers qualitative and quantitative marketing research, international multi-lingual telemarketing services, UK- and US-based customer services operations, sales representation, and strategic consulting.