Increases the likelihood of recapturing lost subscribers and identifies trends that may impact future marketing plans. PCG will directly contact your list of lapse subscribers around the world in their own language and collect extensive feedback in order to identify the factors that impact your publications.
Libraries around the world are constantly faced with budget cuts and have to evaluate their collection. By thoroughly understanding how this selection and de-selection process work, you can better address librarians' concerns and provide solutions in order to prevent further loss of subscribers.
PCG's Non-Renewal Services also offer publishers the opportunity to uncover any outstanding customer service issues, which can then be dealt with in a timely manner and increase customer satisfaction.
Finally, with our Non-Renewal Services, we can develop an offer of potential interest to institutions that will help convert some expired subscribers into current.