Presentations
Removing the Fat or Shifting the Weight Around: Results from Two Years of Study of Subscription Cancellations
How have the reasons for library subscription cancellations varied over the last two years, and what effect have those cancellations had on publishers and librarians? This presentation addresses these concerns and also offers insight into the influence of electronic subscriptions on the overall journal subscription market. Originally presented by Joshua Clarke at the 2005 Charleston Conference.
Border Crossing: What academic publishers need to know about the geographic, socio-political, cultural, and financial boundaries that define the European library market
As the European Union continues to expand and become more dynamic, many publishers seek to safeguard existing business while exploiting new opportunities in the marketplace. With its diverse traditions, languages, politics and cultures, marketing academic publications in Europe can provide an immense challenge for academic publishers. How are the libraries structured and what are the risks of doing business in these countries? What is the most effective approach for marketing scholarly publications in each country? Which nations could be on the verge of joining the market? Originally presented by Arend Küster at the 2004 Frankfurt Book Fair.Articles
Calculating Pricing Models Choices: Rising to the Challenge
Creating new prices for online content, combined content (print plus online) and consortia offers is complicated but can boost your publications' circulation and profitability. This article offers an analysis tool to help you begin to sort out whether it is worth the hassle.
Originally published in Learned Publishing (2002)15, 199-203.For more information about this Article or to request a PDF copy of the document, please contact Claire Ginn Winthrop.