PCG has an extensive range of specialized and comprehensive marketing services, customized to meet the needs of scholarly and professional publishers. All of our services, tailored to meet your specific goals, can be implemented in conjunction with one another or independently. See how they complement each other, helping you strategically grow your business, effectively communicate with your target market and systematically expand your reach in key libraries around the world.
- Market Intelligence
- Promotion
- Representation
Our strategic research answers questions specific to your publications and products, and delivers expert guidance to help you understand and apply the results.
We help you to define and segment your market, identify potentially profitable sectors, position your publications and products to appeal to your target customers, and implement campaigns to expand awareness, grow subscriptions or increase online traffic.
Our locally-based sales staff can tap new revenue streams and build relationships with your customers and prospects, supported by native-language customer service – without the considerable costs associated with setting up your own international operation.
- Global Exhibits Program
Our representatives will exhibit at key international conferences on your behalf, providing the visibility, promotion and lead generation that will strengthen your presence in every corner of the globe. This professional and personalized service will help you tap into the huge potential of growing regional markets.