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Newsletter
Issue 16: Fall 2011 - Subscription Renewals Issue
In this issue, Publishers Communication Group examines “Journal Renewal Trends” from 2006-2011, how publishers are “Employing Usage Statistics” to grow and retain their subscriptions, and the “Changes to 2011 Serials Budgets” that you need to consider when analyzing customer retention. We are also proud to announce the following news items:
- Bloomsbury Publishing has selected PCG to be its exclusive sales, marketing and customer service partner for its two newest projects: the Churchill Archive and Drama Online
- ASM, APS and NRC have partnered with PCG in India
- PCG will be representing JoVE and AACR from our new China headquarters in Beijing
We look forward to seeing you at these upcoming events: the Charleston Conference and London Online.
Employing Usage Statistics to Grow and Retain Subscribers
Senior Publishing Consultant Janet Fisher examines how online usage data can measure how journals are being received in the marketplace. "Publishers must mine this information in order to market their products most effectively to new potential customers and to retain their current subscribers."
Journal Subscription Renewal Trends 2006-2011
Research Manager Kate Stevens analyses the results of PCG's 200 lapsed subscription campaigns over a five year period to shed light on library renewal or cancellation decisions. "It is evident that libraries around the world have faced some tremendous budgetary pressure in recent years and have had to re-evaluate their journals collections several times."
Changes to 2011 Serials Budgets
Global Content Sales Manager Mark Fuller offers highlights from PCG's annual survey of academic, government, corporate and medical libraries to paint a picture of what worldwide serials budgets look like in 2011. "At the heart of every decision a library makes about its resources lies the question of budgets."
Engage with PCG Vice President Emilie Delquié at the 2011 Charleston Conference
Newly published, as co-author of a chapter in Patron-Driven Acquisitions: History and Best Practices, Emilie will be speaking at the November 2 morning preconference (#3), E-Everything: Putting It All Together, Part 2. For those not attending the conference, a webinar is also available by registering here ($45, to be invoiced). Also be sure to look for her article in the November issue of Against the Grain, “Moving Forward with Electronic Content Procurement.”
Best of the PCG+ Blog
Visit the PCG+ blog for notes about the international library market and
publishing industry.
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