Our experienced team of market research professionals will uncover valuable market information not available from other sources regarding your editorial, marketing, pricing and content delivery questions, such as:

• Is the editorial focus of this title relevant in the evolving research environment?
• What is the perception of our product in the library market?
• Should we institute special group pricing or new pricing options?
• Does the delivery of our product match the needs of its primary users? How can it be improved?

• Customized Market Research Campaigns

We create effective questionnaires resulting in a tailored market research plan to find answers to your pressing organizational, competitive and industry-related questions. We can collect feedback from different segments of your subscriber base or test new concepts in different countries. We analyze the data and make practical recommendations which you can integrate with your overall editorial or marketing strategy.

• Library Advisory Board and Focus Groups

We work with you to establish the objectives for the meeting, recruit the participants, set the agenda, moderate the meeting, report on the findings and provide recommendations. An experienced librarian serves as moderator, posing the questions to participants in their terms. Past groups have addressed such topics as:

• How do librarians perceive the quality of our journals? Our pricing? Our customer service?
• Will this pricing model work?
• Is this packaging option appealing enough to sell?
• Would libraries buy our online journal archive if we offered it? For how much?    

• Market Overview Report/Gap Analysis

We analyze your subscriber data to identify potential gaps in your target markets. By researching key institutions in North America, Latin America and Europe with programs most relevant to your publications and comparing them against your existing subscriber base, we can measure the level of penetration of your journals. This study will also highlight opportunities for growth in under-performing segments.  Findings from the Market Overview Report will help you focus your marketing efforts on the most promising segments and solidify your subscriber base.

• Market Segmentation StudySM

We identify core and non-core markets to determine if you are underperforming in specific segments through our proprietary approach. We study your subscriber data and compare it with the results from an analysis of subscribers to titles you consider competitive. You receive recommendations and strategies to address specific growth opportunities for your publications.

• Advanced Benchmarking AnalysisSM

We develop a subscription retention strategy for you by putting results from Non-Renewal Campaigns in context. You can easily see the cancellation factors that have the most unusual impact on your publications and contextualize the influence of such decisions as a recent price increase or migration to an aggregator. Through regression analysis, we can provide robust benchmarking data focusing on the factors that are disproportionately influencing your renewal rate and address them. 

• Library and Publishing Market Reports

We provide an in-depth look into the main issues and trends in the library market in the country of your choice. Based on our first-hand experience visiting and surveying librarians around the world, we will examine factors unique to each country and culture and make recommendations to integrate in your communication plan.
To learn more about any of these services, please download our service information sheet or contact us.