PCG can help you communicate with your key markets by:

1. Expanding the awareness of your publications to a carefully identified and strategically targeted audience.
2. Encouraging librarians, academics, and researchers to initiate subscriptions.
3. Growing traffic to your online content and increasing your renewal percentages.

We will help you identify the most appropriate institutions to target and coordinate every aspect of your promotion to generate new sales. PCG can facilitate every step from informing the decision-maker at each institution in their native language to handling all subsequent follow up.
Some of our services include:

• Print and Electronic Sample Issue Promotion

Our approach focuses on the most likely potential subscribers reducing the time and money spent reaching inappropriate institutions, library selectors or faculty members. We develop target lists with you based on your current subscribers, and invite key decision-makers to review your titles.
By setting up free online trials or sending sample print copies, influencers at the institutions contacted will have the opportunity to explore the unique benefits of your publications and evaluate your content, hence increasing the level of awareness in the journal as well as the likelihood of a new subscription.

• International Non-Renewal Service

We directly contact your list of lapse subscribers around the world in their native language to collect extensive feedback in order to increase the likelihood of recapturing their subscriptions. We also gather detailed information about libraries’ selection process, so you can better address their concerns. This service is an opportunity to uncover any outstanding customer service issues, which can then be dealt with in a timely manner.  Finally, we can develop an offer to institutions that will help convert some expired subscribers into current.

• On-Site Visits/Sales Calls to Academic Libraries

You can improve your visibility in the library market in North America, South America and Europe without incurring the high cost of adding multi-lingual sales staff. Our team has a thorough understanding of libraries around the world and ensures that the visits agenda, execution and results reporting are in-line with your relationship-building and sales goals.

• Lead Generation Telemarketing

Whether you already have a list of prospects or need us to identify institutions potentially interested in your publications, we will locate the decision-maker within each library, introduce the unique benefits of your publication and handle all the follow up necessary to secure new sales. Alternatively, if you prefer to handle follow up requests directly, we can hand over all leads at the frequency of your choice.

• Call for Papers

We solicit submissions for your publications among respected researchers in their field while generating greater awareness for your product. We also collect input from these high profile researchers which can be integrated in your editorial strategy.